F7 LTD F7 LTD
The Work

Websites, brands, and content for local business

Pick a category. Each one is real work for a real business.

Who's Behind It

Matthew Fischer — multimedia designer & digital content producer

I'm the founder of F7 LTD and the person behind everything on this page — concept, design, photography, video, and copy, start to finish. My background spans graphic design, broadcasting, and business ownership, which is why the work below covers brand, web, video, social, and AI-assisted content instead of just one lane.

Every project below was designed, shot, and shipped by me — no subcontracted creative, no template mill.

14+client projects
5disciplines
Ohioon-site or remote
For Hiring Managers & Teams

AI Implementation & Automation Case Studies

Three examples of scoping, building, and shipping AI and automation systems — from a live voice agent to SaaS onboarding support to a client-facing workflow automation.

01 · AI Voice Agent

Joyce — AI Voice Agent for F7LTD

The Problem
Prospects need answers and a way to book a consultation when I'm unavailable.
What I Built
A live AI phone agent that answers questions about F7LTD, guides prospects toward booking a consultation, and triggers appointment confirmation.
Tools
Twilio Retell AI Calendly
My Role
Designed, configured, tested, and deployed the agent and booking flow.
Result / Status
Live demonstration built for F7LTD.
What It Proves

Conversational AI, lead qualification, appointment workflow design, customer experience, and practical implementation.

02 · SaaS Workflow & Onboarding

Green Light Grocery — SaaS Workflow and Onboarding Support

The Problem
Restaurant users and the development team needed clear product workflows and implementation guidance.
What I Built
UX guidance, onboarding materials, training content, product requirements, and a working Replit prototype.
Tools
Replit SaaS Product Workflows Training Documentation
My Role
Translated user needs into requirements and usable implementation guidance; coordinated with product leadership and an overseas development team.
Result / Status
Contract implementation and product-support work for a restaurant-ordering SaaS platform.
What It Proves

SaaS implementation, workflow discovery, onboarding, documentation, prototyping, and cross-functional coordination.

03 · Workflow Automation

Content Operations Automation for a Salon Client

The Problem
New client media uploads could be missed, slowing down social-content production.
What I Built
An automation that detects new Dropbox uploads and sends an email notification identifying the sender.
Tools
Zapier Make Dropbox Email Automation
My Role
Identified the workflow problem and configured the automation.
Result / Status
Active operational workflow used to support social-content management.
What It Proves

Workflow automation, operational problem-solving, client communication, and practical AI-adjacent systems thinking.

Creative, Website & Brand Work

Website builds, branding, social content, and video — filterable by category below.
{{ p.videoEl }}
{{ p.cat }}

{{ p.t }}

{{ p.d }}

{{ p.result }}

Read the case study →

Coming soon

Pieces in this category aren't posted yet — ask and we'll send samples directly.

Request samples →

Shown with client permission. Drag a new image onto any tile to swap it.

Case Studies

How the work actually got made.

Eight of the projects above, written up as challenge, process, and outcome.

01 · Social Video + Brand Content Campaign

BZ Salon & Spa

A repeatable short-form video and promo system for a busy salon — product features, stylist spotlights, and seasonal offers built on templates the team can reuse without a designer in the loop.

RoleContent Producer · Designer · Photographer
DeliverablesShort-form video · Product photography · Promo graphics · Reusable templates · Posting calendar
ToolsCapCut · Photoshop · Canva · Metricool
TimelineOngoing monthly content program
ChallengePosting was inconsistent and off-brand, and retail products the salon carried weren't getting seen.
ProcessShot product and in-salon footage in batches, edited vertical cuts with captions, and built a small template set so future posts are a swap, not a rebuild.
OutcomeJune–July 2026: Instagram 465 → 504, about 45,000 views, with retail products finally getting dedicated promotion.
02 · Website + Local Business Digital Presence

The Lady Bug Lawncare & Garden Center

A cleaner local business web presence organized around the customer journey — services offered, areas served, why to trust them, and how to request a quote.

RoleWebsite Designer · Content Producer · Local SEO Support
DeliverablesSite layout and structure · Service-focused copy · CTA sections · Basic SEO structure
ToolsSquarespace · Canva · Photoshop · Google Business Profile
FocusTrust · Clarity · Local search visibility
ChallengeThe business needed a site that made services easy to understand and helped local customers take the next step without confusion.
ProcessOrganized the site around what's offered, where they operate, why to trust them, and how to request service — clear sections, readable copy, action-focused CTAs.
OutcomeA more professional local presence that better supports trust, clarity, and lead generation.
03 · Brand Identity + Website Build

Neuro Forge Therapy

Identity and website for a neurofeedback practice — a mark, palette, and dark-mode site that reads as clinical and credible without feeling cold.

RoleBrand Designer · Web Designer · Content Producer
DeliverablesLogo mark · Color and type system · Website design and build · Imagery direction
ToolsIllustrator · Photoshop · Squarespace · Midjourney
FocusCredibility for an unfamiliar service category
ChallengeNeurofeedback is unfamiliar to most people — the brand had to signal real clinical practice while explaining the service plainly.
ProcessBuilt the identity around a single strong mark, paired a deep palette with generous space, and structured the site around the obvious first-visit questions.
OutcomeA practice that looks established from the first screen, answering questions before the consultation call.
04 · Brand + E-commerce Website

Gussy's Nuts & Kettle Corn Co.

A packaging-led online store for a Stark County small-batch roaster — product photography, a simple shop flow, and print assets that match the site.

RoleDesigner · Web Producer · Product Photographer
DeliverablesProduct photography · Shop page design · Packaging support · Print assets
ToolsSquarespace · Photoshop · Illustrator · Canva
FocusAppetite appeal and an obvious path to buy
ChallengeA festival-and-farmers-market business needed to sell online without losing the handmade, local character that makes people buy in person.
ProcessShot the product warm and close, let packaging carry the brand, and kept the shop to a short scroll: hero, flavors, story, buy.
OutcomeOne consistent look across booth, bag, and browser — and a store the owner can update between markets.
05 · Identity + Print + Website

Melissa Preece Therapy

A calm, trustworthy identity for a private therapy practice, carried from monogram and stationery through to a booking-focused website.

RoleBrand Designer · Print Designer · Web Designer
DeliverablesMonogram and wordmark · Business cards and stationery · Website design · Service copy
ToolsIllustrator · InDesign · Photoshop · Squarespace
FocusWarmth and professionalism in equal measure
ChallengeA solo practitioner needed to look established and approachable to prospective clients making a vulnerable first contact.
ProcessBuilt a restrained monogram, chose a soft palette and generous spacing, then applied it consistently across print and web.
OutcomeA cohesive practice identity that supports referrals and makes the booking step feel easy.
06 · Brand Identity + Packaging

The Last Drop Sauce Co.

A script-led identity for a small-batch sauce brand — built to read on a crowded shelf and shrink cleanly to a profile picture.

RoleBrand Designer · Packaging Designer
DeliverablesPrimary logo and lockups · Label system · Bottle mockups · Social profile assets
ToolsIllustrator · Photoshop
FocusShelf legibility at every size
ChallengeA new sauce brand competing against established labels needed personality that still worked as a one-color print on a small bottle.
ProcessDrew a hand-script wordmark with a strong horizontal anchor, tested it at thumbnail size first, then built the label system and mockups around it.
OutcomeA mark that holds up on the bottle, the banner, and the app icon — no redraw needed.
07 · Product Branding + App Concept

BiteBot AI

Mascot mark, interface screens, and store-ready presentation for an AI food-discovery app concept.

RoleBrand Designer · UI Designer · Concept Lead
DeliverablesMascot logo · App icon · Key UI screens · Device mockups · Concept presentation
ToolsIllustrator · Photoshop · ChatGPT · Midjourney
FocusMaking a concept feel like a shipped product
ChallengeAn AI product idea needed a face and a demo — something concrete enough to show people rather than describe.
ProcessDesigned a friendly mascot that survives at icon size, mapped the three screens that carry the pitch, and presented them in a store-style mockup.
OutcomeA concept that reads as a real product in a single slide — useful for pitching before any code exists.
08 · AI-Assisted Campaign Concept

Sitcom Character Concept

A spec campaign that turns menu items into a cast of sitcom characters — concept, art direction, and AI-assisted production in a fraction of a traditional timeline.

RoleConcept · Art Direction · AI Production
DeliverablesCampaign concept · Character design · Key art · Tagline and copy · Rollout plan
ToolsMidjourney · Photoshop · ChatGPT · Runway · ElevenLabs
NoteUnsolicited spec concept — not a commissioned campaign
ChallengeShow that a full campaign idea — cast, art direction, copy, rollout — can be developed and visualized by one person in days.
ProcessWrote the premise first, cast each menu item as a character with a personality, generated and retouched key art to a consistent style.
OutcomeA presentable campaign concept produced at speed — the working method I'd bring to an in-house creative team.

Want yours on this page?

A short call to figure out what to fix first.

Book a Call